International Wine Associates in South America

Argentina Project	Chile Projects
Masi Agricola	Vina Ventisquero Mildara Blass / Vina Santa Carolina Vina San Pedro

1999 - 2001- Masi Agricola, Italy

IWA was retained by the Boscaini family who owns Masi Agricola in Verona, one of Italy's leading premium wine producers, to structure a joint-venture company in Argentina.
Masi has planted a 200 + acre vineyard in Tupungato. The company will produce a unique Argentine red wine that will be introduced to the world market in 2004.
IWA is responsible for managing the following aspects of the project :

- Negotiation of the agreement between Masi and Argentine partners;
- Development of the company business and marketing plans;
- Start-up management of the local company.

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2000 - 2003 - Vina Ventisquero - Chile

Agrosuper is one of Latin Americas leading agricultural companies. It is the largest producer of meat and fresh food in Chile with annual revenues of over US$ 500 million. In 1997, Agrosuper recognized the potential of the Chilean wine sector and invested US$60 million in the development of its wine project, Vina Ventisquero. The Vina Ventisquero project includes 1,500 hectares of vineyards planted in Chile's most prestigious wine growing regions, and a 21,500 tonne state-of-the-art winery.

IWA was retained to structure joint ventures and establish global marketing and distribution for the 1.5 million cases of premium Chilean wine that are expected to be at full production in 2006.

Working with IWA, Vina Ventisquero signed an agreement in the UK with the leading distribution company, PLB and distribution started in early 2002. IWA also structured distribution agreements for Vina Ventisquero with Cannon Wines Limited and Appellation Imports in the United States in 2003.

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1996 - 1999 - Mildara Blass, Australia - Chile

IWA was engaged by Mildara Blass to develop a global growth strategy for the company and served as the Project Manager for the development of their Chilean wine venture. This involved :
- Providing a strategic country analysis with rationale for the project;
- Review of costs and implications of the alternative methods of entry into the Chilean wine business for Mildara Blass : acquisition, joint-venture or winemaking project;
- Following the IWA recommendation for a joint-venture, the alternative companies were screened and reviewed; negotiations were initiated and concluded with Vina Santa Carolina;
- An agreement was reached with Vina Santa Carolina in Chile to combine resources and winemaking skills in the production and marketing of a jointly owned Chilean wine brand. Production started with the 1998 harvest and Mildara Blass introduced the Dallas Conte brand to market later that year.

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Chile

1993 - 1994 - Vina San Pedro, Chile

In 1993 Vina San Pedro (VSP) was the third largest winery in Chile, with annual exports of over 1 million cases. The company had experienced some organizational difficulties and engaged IWA to assist VSP in three key areas :
- Research and hire an international winemaking team to improve wine quality;
- Change the U.S. importer or stabilize and improve the existing importer relationship (1992 VSP sales were flat in a U.S. Chilean wine market that was growing at 15 percent);
- Develop new packaging for VSP products including their leading international brand;
- IWA identified and screened technical teams in Europe, Australia and the U.S. and brought in a winemaking team on a long-term contract. With five winemakers at VSP during the 1994 and 1995 harvests the improvement in wine quality was dramatic. In 1995 the VSP Sauvignon Blanc received a Best Buy recommendation from The Wine Spectator.
IWA stabilized and improved the VSP US importer relationship and negotiated a new distribution contract. IWA also managed the repackaging of the two major product lines.
Vina San Pedro was sold to a major Chilean investment group at the end of 1994.

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Post Office Box 1330, Healdsburg, California 95448, USA.
Phone: (707) 433 8122, Fax:(707) 433-7519, E-mail: iwa@intlwine.com