In 1998, IWA was retained as a strategic advisor
by Stellenbosch Farmers' Winery to conduct a global strategy review.
Stellenbosch Farmers'
Winery (SFW) is the largest producer of wines and spirits in South
Africa. SFW represents 23 beverage brands covering the categories
of table wine, sparkling wine, coolers, dessert wines, liqueur
wines, spirits and fruit juices. Their brands are available in
Germany, United Kingdom, Mauritius, Holland, Belgium, Switzerland,
Japan and Taiwan.
In 2001, SFW merged with Distillers Corporation, another leading South African wine and beverage company, to form Distell.